Generic message strategies are not used in business-to-business advertisements, because few firms dominate an industry.

Question

Quizplus · Accepted Answer

Generic message strategies are often used in business-to-business advertisements to target a broad range of potential customers. While it is true that there may be a small number of dominant firms in some industries, this does not necessarily preclude the use of generic messages in advertising.

Generic Message Strategies Are Not Used in Business-To-Business Advertisements, Because