When Sprint advertising says "our reception is better than Verizon's," it is a form of negative comparison.
Correct Answer:
Verified
Q73: "We make the best tacos in town,"
Q74: Comparative ads tend to be more believable
Q75: Impulse buys are primarily linked to cognitive
Q76: The "Soup is Good Food" tagline used
Q77: The major advantage of comparison ads is
Q79: The concept of spontaneous trait transference suggests
Q80: For some products, affective ads are an
Q81: The appeal that has proven to be
Q82: Most advertisers believe which level of fear
Q83: The goal of a humorous ad is
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents