For some products, affective ads are an effective approach because there are no real tangible differences among brands.

Name: For some products, affective ads are an effective approach because there are no real tangible differences among brands.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

When products do not have any real or tangible differences among them, consumers tend to make purchase decisions based on emotions, feelings, or symbolism. Thus, affective ads that appeal to consumers' emotions or values are more effective in such cases.

For Some Products, Affective Ads Are an Effective Approach Because