One major reason companies choose testimonial executions is that they offer a greater level of credibility, if the testimonies are by actual customers.
Correct Answer:
Verified
Q49: The authoritative executional framework works especially well
Q50: Informative executions work best for high-involvement products.
Q55: Rotoscoping is a new, high-tech form of
Q56: Perfumes and colognes often use a demonstration
Q59: The typical format for a slice-of-life ad
Q223: While the slice-of-life execution is ideal for
Q236: Many authoritative executions include some type of
Q240: An executional framework is the manner in
Q265: Celebrity endorsers are used for ads because
Q268: In terms of endorsers, celebrities and CEOs
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents