The authoritative executional framework works especially well in specialty magazines and trade journals.
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Q44: Demonstration ads are well suited to television
Q47: The authoritative executional framework assumes consumers and
Q50: Informative executions work best for high-involvement products.
Q54: One major reason companies choose testimonial executions
Q223: While the slice-of-life execution is ideal for
Q224: A physician, dentist, engineer, or chemist endorsing
Q231: An informative execution typically presents information to
Q234: The most common themes for fantasy executions
Q236: Many authoritative executions include some type of
Q268: In terms of endorsers, celebrities and CEOs
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