Informative executions work best for high-involvement products.

Question

Quizplus · Accepted Answer

Informative executions are more effective for high-involvement products as they provide the necessary information that consumers need to make informed decisions. High-involvement products are typically more expensive or require more consideration before purchase, so consumers want to be well-informed before making a decision. In contrast, low-involvement products may be more effectively marketed through emotional appeals or persuasive messaging in order to capture consumer attention and drive impulse purchases.

Informative Executions Work Best for High-Involvement Products