A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?
A) slice-of-life
B) dramatization
C) resonance advertising
D) testimonial

Question

Quizplus · Accepted Answer

The dramatization executional framework is characterized by the use of intense, emotional, and striking visuals to capture the viewer's attention and convey a sense of urgency. The credit card ad described in the question falls under this framework since it portrays the high interest charges as attackers in a war-like fashion, creating a sense of impending danger and the need for immediate action.

A Credit Card Ad Dramatically Showing a Consumer About to Be