Which executional framework features someone telling about a positive experience with a company or product?
A) slice-of-life
B) dramatization
C) testimonial
D) fantasy

Question

Quizplus · Accepted Answer

Testimonial is a type of executional framework that features someone telling about their positive experience with a company or product. This can be a customer, celebrity or expert. Testimonials are used to build trust and credibility with the audience by showing real people who have had positive experiences with the brand or product.

Which Executional Framework Features Someone Telling About a Positive Experience