The key to a testimonial executional framework is:
A) likeability
B) negative likeability
C) credibility
D) visual consistency

Question

Quizplus · Accepted Answer

The key to a testimonial executional framework is credibility, meaning that the testimonial must be believable and trustworthy in order to persuade the audience. Likeability and negative likeability are not necessarily important factors, and visual consistency may play a role in the design of the testimonial, but it is not as crucial as credibility.

The Key to a Testimonial Executional Framework Is