The person who buys space and also negotiates rates, times, and schedules for ads is normally the creative.
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Q22: Describe the roles of the media planner
Q23: A media buyer formulates a media program
Q24: The size of an advertising agency or
Q25: An advertising analysis is a comprehensive review
Q26: Among the following ad campaigns, frequency would
Q28: Describe a spot ad. What skill may
Q29: A company seeking to build brand awareness
Q30: A media planner's job is to purchase
Q31: Part of a media planner's job is
Q32: In terms of measuring reach and frequency,
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