One of the key advantages of magazine advertisements is the short lead-time available, allowing the advertiser to react to current events.
Correct Answer:
Verified
Q61: The largest category of expenditures on outdoor
Q62: Radio is a viable medium for business-to-business
Q63: Ads in trade journals and other media
Q65: Retailers rely heavily on newspaper advertising because
Q67: Billboard advertising normally has a very low
Q69: Newspapers offer the best quality color print
Q105: Recency theory suggests that in terms of
Q133: Effective frequency is the number of times
Q197: Newspapers are an excellent advertising medium for
Q208: The media multiplier effect refers to the
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents