The individual that negotiates rates for space on billboards and in magazines is the:

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The individual responsible for negotiating rates for space on billboards and in magazines is the media buyer. This person ensures that the desired ad space is obtained at the best possible price for the client. The creative is responsible for the actual design of the advertisement, while the media planner helps determine the best channels for advertising to reach the target audience. The client is the one who hires the advertising agency and approves the final advertising plan.

The Individual That Negotiates Rates for Space on Billboards and in Magazines