The exposure pattern or schedule used in an ad campaign is called:
A) continuity
B) discontinuity campaign
C) reach
D) frequency
Correct Answer:
Verified
Q44: If the cost for a 4-color print
Q48: CPRP stands for:
A)cost per rotation program.
B)closest programmed
Q56: A measure of the impact or intensity
Q65: Gross impressions are:
A)the total exposures of an
Q104: Wyatt never noticed ads about jewelry until
Q119: Among the following ad campaigns, frequency would
Q123: A summer camp with horse-riding trails that
Q124: Which approach suggests that one ad exposure
Q125: Intrusion value is:
A) the ability of an
Q126: Five advertisements placed in a newspaper during
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents