Which approach suggests that one ad exposure is enough to affect an audience when that person or business needs the product or has an interest in the product?

Question

Quizplus · Accepted Answer

The recency theory suggests that the most recent ad exposure is the most effective, especially when the audience is already interested in or in need of the product. This theory implies that one exposure could be enough to make an impact on the target audience.

Which Approach Suggests That One Ad Exposure Is Enough to Affect