A summer camp with horse-riding trails that are open only from March to September would tend to budget media using which type of schedule?

Question

Quizplus · Accepted Answer

Since the horse-riding trails are only open for a specific period of time, it makes more sense for the summer camp to use a flighting, or discontinuous schedule where they can focus their media budget during the months when their trails are open. They would not benefit from continuous or reach-based schedules, and pulsating might not effectively allocate their budget during their peak season.

A Summer Camp with Horse-Riding Trails That Are Open Only