CPRP stands for:
A) cost per rotation program.
B) closest programmed ratings plan.
C) cost per rating point.
D) cumulative program for ratings points.
Correct Answer:
Verified
Q43: If an advertisement costs $200,000, the number
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Q45: OTS stands for:
A)outstanding test series.
B)overview of theory
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Q49: If a magazine ad costs $500,000, total
Q50: Using media time in a steady stream
Q51: Cost per rating point is the:
A)number of
Q52: The exposure pattern or schedule used in
Q53: Which of the following is a measure
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