Using media time in a steady stream throughout an entire year is which type of media budget schedule?
A) Continuous
B) Pulsating
C) Flighting, or discontinuous
D) Frequency
Correct Answer:
Verified
Q45: OTS stands for:
A)outstanding test series.
B)overview of theory
Q46: The dollar cost of reaching 1,000 members
Q47: If an advertisement is placed in three
Q48: CPRP stands for:
A)cost per rotation program.
B)closest programmed
Q49: If a magazine ad costs $500,000, total
Q51: Cost per rating point is the:
A)number of
Q52: The exposure pattern or schedule used in
Q53: Which of the following is a measure
Q54: Multiplying a vehicle's rating times the number
Q55: The technique designed to calculate an advertisement's
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