Which of the following is a measure of the efficiency of a media vehicle relative to a firm's target market?
A) Gross rating points
B) Opportunities to see
C) Gross impressions
D) Cost per rating point
Correct Answer:
Verified
Q48: CPRP stands for:
A)cost per rotation program.
B)closest programmed
Q49: If a magazine ad costs $500,000, total
Q50: Using media time in a steady stream
Q51: Cost per rating point is the:
A)number of
Q52: The exposure pattern or schedule used in
Q54: Multiplying a vehicle's rating times the number
Q55: The technique designed to calculate an advertisement's
Q56: A measure of the impact or intensity
Q57: Which of the following is the most
Q58: Multiplying a vehicle's rating times opportunities to
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