Multiplying a vehicle's rating times opportunities to see for an advertisement calculates the:

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Multiplying a vehicle's rating (expressed as a percentage of the target audience) by the number of opportunities to see an advertisement calculates the gross rating points (GRPs). GRPs represent the advertising impact or weight delivered by a campaign, and they help advertisers evaluate the reach and frequency of their message. Cost per thousand (CPM) is a metric used to compare the cost of different ad placements or media. Cost per rating point (CPRP) is the cost of reaching one percent of the target audience with an ad. Frequency refers to the number of times a person or household is exposed to an ad.

Multiplying a Vehicle's Rating Times Opportunities to See for an Advertisement