Multiplying a vehicle's rating times the number of insertions for an advertisement calculates the:

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Multiplying a vehicle's rating (expressed as a percentage of the target audience) by the number of times the advertisement is inserted calculates the gross rating points (GRPs), which is a measure of the overall impact of the advertisement in terms of potential audience reached. GRPs are commonly used in media planning and buying to help determine the effectiveness and efficiency of different media choices. Cost per thousand (CPM) is a measure of the cost of reaching one thousand audience members and is calculated by dividing the cost of an advertisement by its audience size in thousands. Opportunities to see (OTS) is a measure of the potential exposure of an advertisement to the target audience and takes into account factors such as the placement, size, and visibility of the ad. Reach and frequency are measures of the percentage of the target audience reached and the number of times they are exposed to the advertisement, respectively.

Multiplying a Vehicle's Rating Times the Number of Insertions for an Advertisement