The technique designed to calculate an advertisement's cost in reaching a particular product's target market is:

Question

Quizplus · Accepted Answer

Weighted or demographic CPM is the technique designed to calculate an advertisement's cost in reaching a particular product's target market. This method takes into account the demographics of the audience and adjusts the cost accordingly. Effective frequency refers to the number of times a consumer must be exposed to an ad to make an impact. Target reach is the number or percentage of the target audience that will be exposed to the ad. Cost per rating point is a metric used in television advertising that calculates the cost of reaching 1 percent of the total audience. Therefore, the correct answer is C.

The Technique Designed to Calculate an Advertisement's Cost in Reaching