Which of the following is the most commonly used measure in media planning?
A) Reach
B) Opportunity to see (OTS)
C) Gross rating points (GRP)
D) Cost per thousand (CPM)
Correct Answer:
Verified
Q52: The exposure pattern or schedule used in
Q53: Which of the following is a measure
Q54: Multiplying a vehicle's rating times the number
Q55: The technique designed to calculate an advertisement's
Q56: A measure of the impact or intensity
Q58: Multiplying a vehicle's rating times opportunities to
Q59: The cumulative exposures achieved in a given
Q60: If the CPM for National Geographic magazine
Q61: Gross rating points are measured by multiplying
Q62: Reach represents the number of people, households,
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