The exposure pattern or schedule used in an ad campaign is its:
A) continuity.
B) discontinuity campaign.
C) reach.
D) frequency.
Correct Answer:
Verified
Q47: If an advertisement is placed in three
Q48: CPRP stands for:
A)cost per rotation program.
B)closest programmed
Q49: If a magazine ad costs $500,000, total
Q50: Using media time in a steady stream
Q51: Cost per rating point is the:
A)number of
Q53: Which of the following is a measure
Q54: Multiplying a vehicle's rating times the number
Q55: The technique designed to calculate an advertisement's
Q56: A measure of the impact or intensity
Q57: Which of the following is the most
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents