The cumulative exposures achieved in a given time period is called:

Question

Quizplus · Accepted Answer

The term "opportunities to see" (OTS) refers to the cumulative exposures achieved in a given time period. CPM refers to the cost per thousand impressions, GRP refers to the total audience exposure to a campaign or program, and reach and frequency refer to the number of unique individuals reached and the frequency of exposure to a campaign. None of these terms specifically refer to cumulative exposures.

The Cumulative Exposures Achieved in a Given Time Period Is