The percentage of a target audience that must be exposed to a message to achieve a particular objective is called:

Question

Quizplus · Accepted Answer

Effective reach refers to the percentage of a target audience that must be exposed to a message to achieve a particular objective. In contrast, gross rating points just measure the number of times an ad is seen or heard, while effective frequency refers to the number of times a target audience should be exposed to a message to achieve maximum effectiveness. Opportunities to see (OTS) simply measure the number of times a message is available to be seen by potential viewers or readers. Therefore, the best choice for the given question is B.

The Percentage of a Target Audience That Must Be Exposed