Of the following media, the one that requires the longest lead time from ad development to ad appearance is:

Question

Quizplus · Accepted Answer

Magazines typically require the longest lead time because they are printed well in advance of the date they are distributed. Advertisements in magazines may require several months of lead time between development and appearance. In contrast, the Internet allows for immediate placement of ads, and newspapers and billboards have shorter lead times than magazines.

Of the Following Media, the One That Requires the Longest