Of the following media, the medium with the greatest or longest life is:

Question

Quizplus · Accepted Answer

Magazines have the greatest or longest life of the given media options as they are often kept for long periods of time by readers. Unlike television or radio, magazines can be kept on a shelf or in a waiting room for months or even years, allowing for repeated exposure to the advertising within. Billboards, while they may be seen by a large number of people, typically have a relatively short lifespan as they are frequently changed out with new advertisements.

Of the Following Media, the Medium with the Greatest or Longest