The technology that allows a company such as DirecTV to obtain consumer information from marketing research firms and combine it with the company's data to send targeted ads to its subscribers that meet specific criteria is:

Question

Quizplus · Accepted Answer

The technology being described here is dynamic advertising, which involves using consumer data (obtained from marketing research firms, for example) to target specific ads to subscribers based on certain criteria. Spot ratings and C3 ratings both relate to television ratings, which are not directly relevant to the question. Targeted ratings is not a commonly used term in this context.

The Technology That Allows a Company Such as DirecTV to Obtain