In terms of business-to-business advertising expenditures, the most dollars are spent on:

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Business publications are the most commonly used medium for business-to-business advertising expenditures. This is because businesses can target a specific audience and the readers are often decision-makers within companies. Additionally, print publications tend to have a longer lifespan in offices and can be referenced multiple times. Television and newspapers tend to be more focused on consumers, while the Internet is growing in popularity for B2B advertising but is still not as widely used as business publications.

In Terms of Business-To-Business Advertising Expenditures, the Most Dollars Are