When a new music store distributes literature and free key chains at a rock concert, the group is engaging in:

Question

Quizplus · Accepted Answer

The act of distributing literature and free key chains at a rock concert is an example of lifestyle marketing, as the music store is targeting their audience based on their shared interests and behaviors. This is a common strategy used in the music industry to promote and sell products.

When a New Music Store Distributes Literature and Free Key