All of the following concepts are associated with guerilla marketing except:

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Guerilla marketing is all about creative, unconventional and low-cost marketing tactics that aim to grab the attention of a targeted audience in an unexpected way. While it seeks to challenge traditional marketing strategies, it does not aim to obliterate the competition. Instead, it focuses on building brand awareness and engagement through highly personalized and relevant messaging that connects with individuals and small groups. The core principle of guerilla marketing is "you marketing," which is based on how a brand can create value for its customers and solve their problems.

All of the Following Concepts Are Associated with Guerilla Marketing