A special form of buzz marketing that uses surreptitious practices to introduce a product to individuals is ________ marketing.

Question

Quizplus · Accepted Answer

The question states that the marketing technique uses surreptitious practices to introduce a product, indicating that it is being done in a secretive or sneaky manner. The term for this type of marketing is "stealth marketing." Guerrilla marketing involves unconventional and creative tactics to promote a product, lifestyle marketing seeks to associate a product with a certain lifestyle, and experiential marketing involves giving consumers a firsthand experience with a product or brand.

A Special Form of Buzz Marketing That Uses Surreptitious Practices