An operational database contains:
A) transactions individuals have with a firm and the interactions an individual has with the firm
B) information about current customers and customers of the competition
C) the transactions individuals have with a firm and follows accounting principles
D) information about current customers, former customers, and prospects

Question

Quizplus · Accepted Answer

An operational database typically contains the transactions individuals have with a firm and follows accounting principles. Option A is partially correct but does not mention accounting principles. Option B is incorrect because it includes information about the competition, which is not typically found in an operational database. Option D is also incorrect because it includes information about former customers and prospects, which may not be relevant to the operational database.

An Operational Database Contains