Data mining can be used for each of the following purposes except:
A)develop profiles of a firm's best customers.
B)develop profiles of customers who tend to purchase competing brands.
C)identify current customers who fit the profile of a firm's best customers.
D)identify current customers who would be good prospects for cross-selling other products.

Question

Quizplus · Accepted Answer

Data mining is primarily used for identifying patterns and relationships within data to predict outcomes, make decisions, and improve processes. It is not typically used to develop profiles of customers who tend to purchase competing brands, as this would require access to competitors' customer data, which is not usually available.

Data Mining Can Be Used for Each of the Following