Each of the following is an example of data mining except:
A)American Eagle studying how consumers respond to price markdowns.
B)Goody's analyzing baskets of merchandise purchased by individual consumers.
C)Target identifying the other retail stores customers use for particular products.
D)First Horizon Bank expanding its wealth management business by studying profiles of its best customers.

Question

Quizplus · Accepted Answer

Data mining involves analyzing large sets of data to discover patterns, trends, and relationships that can inform decision-making. While options A, B, and D describe activities that involve analyzing customer data to understand behavior or preferences, option C describes a competitive analysis activity, which, although it may involve data analysis, is not focused on discovering patterns within the company's own data but rather on understanding the competitive landscape.

Each of the Following Is an Example of Data Mining