The internet and email provide excellent, cost-effective channels of communication to build long-term relationships with customers.
Correct Answer:
Verified
Q18: Customer clustering is attractive to marketers because
Q19: Common forms of database coding are:
A)data mining
Q20: The most cost-effective means of communicating with
Q21: While database marketing can be used for
Q22: Lifetime value is a figure that represents
Q24: Data mining can be used for each
Q25: A marketing database follows accounting rules.
Q26: Each of the following is an example
Q27: Geocoding is adding geographic codes to customer
Q28: Most marketing experts believe the most accurate
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