Most marketing experts believe the most accurate method to calculate lifetime value is to calculate the lifetime value of a single customer rather than a market segment.
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Q23: The internet and email provide excellent, cost-effective
Q24: Data mining can be used for each
Q25: A marketing database follows accounting rules.
Q26: Each of the following is an example
Q27: Geocoding is adding geographic codes to customer
Q29: Mailing addresses of individuals in a database
Q30: Successful database marketing requires a quality data
Q31: Repeat customers purchase more frequently and spend
Q32: Retaining current customers is more expensive than
Q33: Geocoding allows for combining demographic information, geographic
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