The process of building profiles of customers from a firm's database is:
A) data warehousing
B) direct marketing
C) a commercial database service
D) data mining

Question

Quizplus · Accepted Answer

The process of building profiles of customers from a firm's database is typically referred to as data mining, which involves analyzing the data to identify patterns and relationships, and using this information to develop customer profiles that can be used for targeted marketing and other purposes. While data warehousing and commercial database services may be involved in this process to some extent, data mining is specifically focused on extracting insights from large sets of data. Direct marketing, on the other hand, involves directly reaching out to customers with targeted messages, which may be informed by insights derived from data mining.

The Process of Building Profiles of Customers from a Firm's