The following are examples of data mining, except:
A) American Eagle studying how consumers respond to price markdowns
B) Goody's analyzing baskets of merchandise purchased by individual consumers
C) Target identifying what other retail stores customers use for particular products
D) First Horizon Bank expanding its wealth management business by studying profiles of its best customers
Correct Answer:
Verified
Q3: A lifetime value analysis creates a figure
Q8: Adding geographic codes to customer records to
Q9: Many marketing experts believe calculating the lifetime
Q37: Data mining is:
A)collecting addresses and zip codes
Q49: The primary reason for building a database,
Q100: In trying to convince a prospect to
Q101: A database-driven marketing program starts with assigning
Q107: Using geocoding, a company's marketing department can
Q108: A marketing database contains:
A) transactions individuals have
Q110: In calculating the lifetime value of a
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