Data mining is:
A)collecting addresses and zip codes of customers.
B)reviewing past purchases of a product by customers.
C)building profiles of customer segments and preparing models that predict their future purchase behavior.
D)selecting cities for data analysis.

Question

Quizplus · Accepted Answer

Data mining involves analyzing large datasets to discover patterns and build predictive models, which is described in option C. It's more than just collecting or reviewing data; it's about extracting valuable insights and making predictions.

Data Mining Is