
A sporting goods store could use customer clustering to group customers based on the type of sporting goods they purchased, such as fishing supplies, hunting supplies, and camping equipment.
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Q36: The data warehouse holds all customer data.
Q37: Data mining is:
A)collecting addresses and zip codes
Q38: Successful database marketing emphasizes two things: identifying
Q39: Purchase and website visit histories are sufficient
Q40: While it is important for a database
Q42: List the tasks associated with databased marketing.
Q43: Retail stores can use data mining to
Q44: Customer service representatives can use an individual's
Q45: What are the two types of data
Q46: What is a data warehouse and what
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