Customer service representatives can use an individual's lifetime value to determine how to interact with a customer.

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Customer lifetime value (CLV) is the total worth of a customer to a business over the course of their relationship. It helps customer service representatives to decide how to interact with a customer in order to maximize their value to the business. For example, if a customer has a high CLV, it may make sense to offer them more personalized service or incentives to retain their business.

Customer Service Representatives Can Use an Individual's Lifetime Value to Determine