
While it is important for a database to record every transaction with a customer, recording of interactions that are unrelated to a purchase are not necessary.
Correct Answer:
Verified
Q35: A data warehouse contains customer information such
Q36: The data warehouse holds all customer data.
Q37: Data mining is:
A)collecting addresses and zip codes
Q38: Successful database marketing emphasizes two things: identifying
Q39: Purchase and website visit histories are sufficient
Q41: A sporting goods store could use customer
Q42: List the tasks associated with databased marketing.
Q43: Retail stores can use data mining to
Q44: Customer service representatives can use an individual's
Q45: What are the two types of data
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