A database-driven marketing program starts with assigning individual Internet customers IDs and passwords that:
A) allow them to access components of the company's website that are not available to those who are simply browsing the website
B) engage cookies to record personal information from the customer's computer
C) allow a firm to customize the products it sells to fit the profile of each customer
D) allow a company to engage in an e-mail marketing campaign

Question

Quizplus · Accepted Answer

Assigning individual IDs and passwords allows customers to access exclusive components of the company's website, providing a more personalized experience. This can help collect data on their preferences and behavior, allowing the company to tailor products and services to individual customers. It does not necessarily involve using cookies or email marketing campaigns.

A Database-Driven Marketing Program Starts with Assigning Individual Internet Customers