Successful cataloging today requires:
A) a companion website to facilitate purchasing
B) an enhanced database for better targeting of catalogs
C) data mining to determine best profiles of high catalog purchasers
D) digital direct-to-press technology

Question

Quizplus · Accepted Answer

An enhanced database for better targeting of catalogs is necessary to ensure that the right products are being advertised to the right customers. Data mining and digital direct-to-press technology may also be helpful, but they are not as essential as having an accurate and effective database. A companion website may facilitate purchasing, but is not essential for successful cataloging.

Successful Cataloging Today Requires