When qualifying sales prospects, Jason places each lead in one of four baskets ranging from A to D with A leads the best and D leads the worst. Using this method of categorization, the appropriate strategy for "A" leads would be:
A) do nothing currently, but monitor the lead for possible future changes
B) contact the lead using telemarketers
C) receive a sales call from one of the firm's salespeople
D) send the lead marketing materials and encourage them to make inquiries if they are interested

Question

Quizplus · Accepted Answer

A leads are the best and most qualified prospects, so the appropriate strategy is to have a salesperson contact them directly to try to close the sale. Telemarketing or sending marketing materials may not be as effective with such highly qualified leads. Simply monitoring the leads without taking action may result in missed opportunities.

When Qualifying Sales Prospects, Jason Places Each Lead in One