Marketers now use the Internet and social media to offer contests and sweepstakes.
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Q32: In a contest or sweepstakes, an intrinsic
Q37: In recent years, marketers have increased the
Q38: A bonus pack works best for current
Q40: Rebate programs tend to be more effective
Q63: In a contest or sweepstakes, extrinsic value
Q82: To encourage consumers to continue playing a
Q85: For some products, such as automobiles, increasing
Q86: Instant redemption coupons are a form of
Q94: Price-offs can encourage customers to switch brands
Q130: For ongoing products in highly-competitive markets, a
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