When two products from different companies are promoted together, using one consumer promotion, it is a(n):

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When two products from different companies are promoted together using one consumer promotion, it is called an intercompany tie-in. An intracompany tie-in would involve promotions of two products from the same company. An overlay is a promotional strategy that involves placing one ad over another in the same space, and a premium is a reward given to a customer for taking a certain action, such as purchasing a product.

When Two Products from Different Companies Are Promoted Together, Using