Regional or specialty trade shows would be better than a large, national trade show for all of the following goals except:

Question

Quizplus · Accepted Answer

Regional or specialty trade shows are typically more focused on specific industries or market segments, allowing for higher quality prospects, more quality one-on-one time with customers, and opportunities to bond with customers due to their smaller, more targeted nature. However, enhancing a firm's brand or corporate name on a larger scale is more effectively achieved through large, national trade shows, which have a broader audience and greater visibility.

Regional or Specialty Trade Shows Would Be Better Than a Large