The following are possible benefits of cause-related marketing, except:
A) additional customers
B) counter competitive actions
C) reduced negative public opinion
D) consumer goodwill for the future

Question

Quizplus · Accepted Answer

Cause-related marketing is used to build goodwill and promote a positive image for a company by supporting a social or environmental cause. It can result in additional customers, reduced negative public opinion, and increased consumer goodwill for the future. However, it is not typically used to counter competitive actions, as this is more of a defensive strategy.

The Following Are Possible Benefits of Cause-Related Marketing, Except